Talking about people you know
“It’s been two hours since I played the game. Excessive game use can interfere with normal daily life. ” Middle school students who play soccer games in PC rooms are no longer noticeable for me. The important thing now is to find a breakthrough in the 1-1 tie … I have to put the reverse bone quickly. The opponent Ronaldo took the ball. It’s time to have a lot of stamina, but it’s as fast as a ghost. Our defender shakes his ankle, but I didn’t know that he rolled his feet and tried to press his Shift key with all his way, but he could not catch it with Ronaldo like Red Toma. I’ll invest in the defender’s speed performance.
2-1 defeat. This is the same result for 4 weeks. In the end, I had to pay two dinner for a month.
Wait here. I want to ask the readers a question. What’s wrong in the anecdote above? The above situation shows that the two middle school students are looking for a PC room to compete in good faith. At first glance, it doesn’t seem to be a big problem, but if you look closely, the answer may change. In the last line, the student mentions ‘investment’. Invest in middle school students without account accounts? Far from stocks, a childless child who has no concept of savings may have made a healthy investment. Investing is to strengthen one player by purchasing cards and stats sold in soccer games. He doesn’t spend his money. In this article, I would like to inform the risk of a breakthrough innovation that made a new wind in the sports game market. It is important to be aware that a company is not unconditionally good if a company has a genius invention that has changed the paradigm of the market.
EA SPORTS, It ’s in the game
Until the late 2000s, all sports games aimed to borrow the League of the sports and the copyrights of the players and make the game closest to reality. The users were tired of the similarly released games every year, and the companies were satisfied with the fact that they could not find creative breakthroughs other than graphics and animations. However, in 2009, EA (EA) will come out with a new challenge through their best -selling FIFA 09 (FIFA 09, Best Seller Soccer Game), and then all major sports games without football, basketball and baseball follow the EA’s model It will be done.
Through this, the concept of online small payment will have the first meeting with the sports game. EA launches a new game mode called Ultimate Team in FIFA. Instead of choosing a real -time team set, it is a way of creating a unique team to collect the players who are randomly obtained by opening the card pack. There are card packs that are basically obtained while playing the game, but they have to pay for the competition with users from all over the world and have to buy a luxury card pack. The users who became interested in the first system began to be addicted quickly, and FIFA began to be transformed into another common cash cow in EA’s proud work. NBA 2K (basketball game series), MADDEN (American Soccer Game Series), and Korea Mobile Baseball Game Com2us Professional Baseball will follow the system, and EA will reverse the field of the sports game industry forever.
Another cash cow?
The concept of paying money for something in the game after purchasing the game in the sports game industry is not a concept that existed from the beginning. In addition, there was no additional purchase factor, but sports games were not popular. Let’s take a look at the game market before 2009, when EA has made a small payment. The most sold game in the 2000s was Wii Sports, and it wasn’t a popular market as sports games were first, second, and fourth. Another thing in common is that there was no small payment in the game. However, compared to the game market in the 2010s, you can feel the difference. Of the 10 games sold most in the 2010s, Terraria is the only game that does not include a small payment, and the remaining nine games are dominated by a small payment window.
As of 2022, EA’s operation method has not changed significantly. The small payment gave EA a $ 5.8 billion in 2015 alone, and in 2021, the small amount of payment reached a phenomenal number of $ 1.6 billion a year. According to a report submitted by EA to the US Securities and Exchange Commission in 2021, $ 1.6 billion is 29%of net income. It can be confirmed that a small payment is in charge of the nearest figures of EA’s money.
What if you compare it with other companies?
How could EA be able to make a small payment so naturally part of the game? P.O.P (Points of Parity) and P.O.D (Points of Difference) can compare the examples of the companies that used the concept of small payment to see how EA led the new wind.
The biggest similar point for other companies that successfully introduced a small payment model, such as EA, is that users’ consumption is a reason. It is not just a more beautiful visual item through consumption, but a way to induce consumption to help solve the tasks to overcome in the game. Similar to the EA’s ability to upgrade the play stats with a small payment, there is a game FARMVILLE, which contributed greatly to raising awareness in the early days of Facebook. The consumption of 1,000 won was not a big problem for users who were frustrated with slow speeds, and the item that increased the speed of the fruit tree growing so that users could achieve daily missions.
The biggest difference in EA is that you can use the IP of real people. In fact, sports games must be licensed with the team to use the team’s name, image, and voice. It contains many elements that stimulate the nostalgia that users of other genres of games cannot feel, such as sports fans who have been able to control the careers of the players who have been idolized from the young age, recreate the match, and make the team at random. However, it also means that there are many holes in small payment as there are many differences from other companies.
Ruin
Small payment is not only seen in sports games. In other genres such as League of Legends and Overwatch, which can be more friendly to some readers, you can get a variety of benefits or items through the probability item called “Loot Box”. The result is random. Using the gambling model, the use of the psychological psychology of users’ curiosity, adventure, and dissatisfaction with the outcome is no different from the gambling in the casino.
In fact, there are countless research on small payment and gambling psychology. In many studies that the higher the probability item purchase rate, the more the seriousness of the gambling addiction increases. In fact, gambling sentiment is used, and the card packs and loot boxes mentioned above have different probability of acquiring components depending on rare degrees.
There is a risk of being transformed into a further trap. It can be confirmed that the behavior of buying probability -type items is high with pathological gambling. A pathological gambling is an indulgence of gambling. Game addiction is a common problem, but pathological gambling in the game can be an unfamiliar concept for some people, so it is a more dangerous social problem. In addition, as the amount used for small payment is much less than the amount used in the general gambling field, it may not be recognized as an equal serious problem.
There is a health problem for users, while companies are hitting the image. Fans were very disappointed and boycotted as small payments that interfere with fair gameplay. The card pack micropayment system of the sports game introduced earlier is the most typical example of the P2W (Pay-to-Win) model. The P2W model means that the more money you pay, the higher the chance. It is a model that breaks the frame that all users play on equal scaffolding, and there is a controversy over equity. Unfortunately, this system will not disappear easily because there are users who want to get advantages even in the midst of the strong backlash of the users who want a fair game. There’s no reason to get out of this model because it’s money for the company. It is a chronic disease that multiplayer games have not been fixed.
If so, is there any medicine? Even the vaccine?
The crying of minority users was effective, and some governments aware of the seriousness of the situation and revised the law to seek solutions. The movement to control the small payment of probability -type items is no different from gambling. In China, it is necessary to specify how many%of the components of the components of the loot box that can be purchased in the game can be found. In Belgium and the Netherlands, these boxes and card packs were legally banned.
It is certain that EA has caused a big wave that has changed the history of the game industry, but it is hard to say that they are leading the trend at this point. This is because a small payment is now leveled up as a feature that is already inseparable in all games, rather than a new trend led by a company. However, there is a low prospect of big changes. Nevertheless, the country’s small -scale game companies are not able to stop the world’s large game companies, and no matter how many users have boycotted, sales of 카지노 small payment related to game companies are steadily increasing. It is difficult to make symbolic changes unless the fundamental way of making the fundamental way of making money.
EA may not be leading the paradigm they changed, but it is impossible to deny the fact that they have made great success among companies. This does not necessarily help society to change the market and act as a pioneer. As the impact of large corporations on society is enormous, we must develop the ability to determine whether the impact is beneficial or harmful.
Nam Ji -hoon, Department of International Studies, Underwood International University, Yonsei University
namjihoon99@gmail.com
Nicknamed Las Vegas in the East and small Europe in Asia, Macau is a place where various World Heritage Sites, colorful hotels, China and Portugal are coexisted. But only a few years ago, there were many travelers who traveled to Hong Kong to the main day and went to Macau for half a day. Recently, there are a lot of people leaving for two nights and three nights for two nights or three nights for Macau as a variety of plays such as direct low -cost flights, high -cost luxury hotels, restaurants, and performances have increased for two nights and three nights and four days for Macau. Introduce honey tips.
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If you are confirmed to travel to 사설홀덤 Macau, make a reservation in advance from the high -cost luxury hotel! In Hong Kong next door, you can enjoy hocents at luxury hotels with large and good rooms and facilities at an affordable price that you can’t imagine. If you make a reservation in advance, you can get an early bird special price, or you can choose the residual rooms at the right price.
The Macau Hotel, which makes money as a casino, operates free shuttle buses connecting the Macau Ferry Terminal, Airport, and Hotel for casino customers. Even if you are not a guest in the hotel, it is a bus that can be boarded. If you can’t go to the hotel shuttle, you can use the Macau city bus or taxi, but the bus does not go back to the change, so prepare the change in advance, and check the taxi driver on the meter when boarding the taxi.
Macau city sightseeing starts at the Grand Lis Boa Hotel, which resembles a snake. Major tourist attractions in Macau are located within 10 to 15 minutes on foot from this hotel.
The Senado Square, which can be seen by walking for about 5-7 minutes on foot from the Grand Lis Boa hotel, is the center of Macau city, where tourists from each country gather and locals. The size is not so large that it has been reduced to Europe’s square, and it is full of buildings influenced by the old Portugal.
Senado’s ruins of St. Paul’s cathedral, where you can walk around the streets of Senado, walk around the streets. It was a European cathedral built in the late 1500s, but most of them lost most of them, and only the stairs, the front of the cathedral, and the basement remained.
Leave a pretty certification shot in the front of the cathedral and look back. Looking down at the crowded tourists on weekdays, you will feel the popularity of this place, and at the same time you can feel the symbol of Macau again.
If you have visited Macau city, go to Macau Tower, not far from the city. At the Macau Tower Observation Deck, you can see both the buildings and the unique road structure of Macau, and you can indirectly experience the dazzling by looking at people who are actively doing bungee jumps and skywalks. Of course, if you are a traveler who enjoys activities in this high place, you can stop the ticket and enjoy the bungee jump or skywalk!
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On the first day, if you looked around small Europe in Asia, day 2 is to experience the Las Vegas of the East! In particular, if you have stayed in one of the Kotai luxury hotels, you can spend time using various facilities in the hotel and start the second day.
If you have a rest and lunch at the hotel, let’s visit Type Village, which can be walked from the Venetian hotel or the Galaxy Hotel.
The old house built in the early 1920s, when it was a colonial era, was renovated, visited the housing museum, which is used as an exhibition hall, and took pictures in front of the pastel -beautiful buildings.
Walk through the beautiful streets of the alley and go to the city of Macau.
I didn’t walk a while from the flashing and colorful casino hotels. In the streets of Starbucks, a yellow and white exterior, you can feel a step closer to the lives of locals in Macau in a streets of cafes, restaurants, and souvenir shops.
The buildings with colorful and pretty pictures are bonuses!
If you have finished Taipa Village outing, return to the Kotai Strip Hotel Complex and explore the hotels in earnest. Kotai’s luxury hotels have a unique concept for each hotel, with huge casinos, various restaurants, and Venetian hotels full of shopping streets.
It is as if you were looking at the shopping streets inside the hotel reminiscent of the real Italian Venice, and watching the brand’s stores and Macau souvenir shops that they usually wanted to have and took pictures on each pretty street.
Roadstore Bakery, headquartered in Colloan Village, is a must -visit place if you go to the Venetian Hotel! It is a place where you can taste the Portugura -style egg tarts that are melted in your mouth.
Next, the Parisian Hotel is a certified shot of Macau travelers. If you take a picture in front of the Macau Eiffel Tower, like the Eiffel Tower in the real Paris, you can make a beautiful picture that you don’t know if it’s Macau or Paris.
From the exterior, the interior of the sniper sniper Parisian Hotel is also the end of the end of the end of beauty! You can even guess that walking inside the Parisian Hotel has a motif of the Champs -Elysées in Paris.
The City of Dream Hotel Complex is connected with 4 ~ 5 -star hotels famous for its many restaurants.
Not only the colorful interior, casinos, duty -free shops and restaurants, as well as the most famous show in Macau, the House of Dancing Water Theater. The House of Dancing Water is currently undergoing maintenance construction in the venue, and the performance will begin again from the end of April after the construction.
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On the third day of the trip to Macau, let’s start with the coastal village Coloan Village, which is a little far from Kotai. Colloan Village can be taken across from the Macau Parisian Hotel and gets off at the bus stop in front of the Sands Hotel and gets off at the end. (If there is no road, it takes about 25 to 30 minutes tonsils)
The most famous thing in Colloan Village is Road Stow Bakery Headquarters! Road Store Bakery Headquarters is a TAKE OUT specialty store and is famous for coming to shoot at various foreign broadcasters.
Another reason for the famous Coloan Village is because of the colorful buildings, which is also a place where you can take a hot -colored Burano -style certification shot on SNS these days.
In addition, Senado Square is much smaller than the square, but you can see the old European -style buildings seen in Senado Square.
Colloan Village is also pretty alley alley residential, so please spend your time and take a look at it!
The last place to introduce is the Macau Photo spot, which is attracting attention these days.
It is the only theme park of Macau, which was opened in 2005, and there is a building that seems to be reproducing the Colosseum at the beginning. In particular, it is a 10 -minute walk from Macau Foreign Terminal, so it is a good place to stop by when you go to Hong Kong from Macau or Macau from Hong Kong.
Even if you only look around Macau, you can play at least two nights and three days.
You can reach Hong Kong for about 50 minutes from Macau to the ferry, so if you have a day trip or you can afford it, you can add 1 ~ 2 nights of Hong Kong to Macau trip to completion the two countries at once.
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